RRR’s win at the Golden Globes is not just a win for SS Rajamouli and his team, but a win for Indian cinema. Now, all eyes are on the Oscars and what’s next for the celebrated filmmaker.
In Short
- RRR has its sights on the Oscars now.
- Rajamouli has signed with Hollywood’s premier talent agency CAA.
- The RRR director has said that a sequel is in the works.
By Latha Srinivasan: Director SS Rajamouli, Ram Charan, Jr NTR, and composer MM Keeravaani are over the moon with the historic win at the Golden Globes 2023. Following the prestigious award win, the Indians are rejoicing around the world. The big win by Team RRR not just made history for the Indian and Telegu cinemas, but has made it a force to reckon with.
The career path for the Baahubali director has now split wide open and Rajamouli is likely to become the first Indian director to be working in mainstream Hollywood. How did Jakanna, as he is fondly called, get to this incredible moment in his career?
CINEMA FOR INDIANS
All the 12 films that SS Rajamouli has directed so far have been in Telugu and, astoundingly, all of them have been successful at the box office. This is not a simple feat to achieve. With Eega, Rajamouli tasted the success of his films in non-Telugu speaking areas as well, as the movie was dubbed and released in various languages. The success of this film made Rajamouli a household name in India. Come Baahubali, he pushed boundaries not just in terms of the story and scale and, with the marketing blitz, his team created pan-India to ensure that all Indians get to see this larger-than-life film. He used innovative promotional tactics and engaged social media and the millennials to get them hooked on his film. This strategy paid off.
Watch Naatu Naatu from RRR
With RRR, Rajamouli, his cast and their marketing team went a step further. They decided to market it to the world rather than just India. The cast flew to various places, including Japan, and made sure they interacted closely with the media and the audience in every city they visited.
Rajamouli has always said his stories connect emotionally with the audiences and that’s what he strives for – RRR hit this brief 100% on the head. In the United States, moviegoers were impressed with the male bonding and the story of nationalism which emotionally struck a chord with the audience there. It became the second highest-grossing Indian in the US (after Baahubali) and Rajamouli knew that this was the opportunity he had to seize to make inroads into the American awards circuit.
Recently, Rajamouli went on the Seth Meyers and spoke about the success of RRR, stating, “I make films for Indians in India and across the globe. When appreciation came in from the West, our initial thought was that these were friends of Indians who had seen RRR. Then celebrities and story writers started talking about it.”
The momentum set forth by the success of RRR at the box office has led it to making history at the Golden Globes 2023 by getting Naatu Naatu the Best Original Song award, beating the likes of Rihanna and Taylor Swift. However, this is just the beginning for Rajamouli.
HOLLYWOOD NEXT
While Rajamouli may talk about the sequel of RRR, this will be a while in the making given the other film commitments that RRR stars Ram Charan and Jr NTR have at this point. The Magadheera director is also said to have signed a film with Telugu superstar Mahesh Babu. It is Hollywood, though, that the director has his sights firmly set on.
Rajamouli has been signed by the American talent agency Creative Artists Agency (CAA), which is the number one agency in Hollywood. American producers, filmmakers, and actors have sat up and taken notice of Rajamouli’s work and, though he has currently worked only in Indian cinema, they understand that his style of storytelling and vision is as brilliant as some of the best directors in Hollywood.
Take the case of Oscar-winning director Ang Lee. Ang Lee, who started his career with Chinese language films, got roped into Hollywood and went on to successfully straddle the world of English and Chinese cinema. This is the possible career trajectory that Rajamouli could be looking at at this point – his heart may lie with Indian cinema, but Hollywood would allow him the budget, the reach and the opportunity of creating films that could turn out to be as big as the Marvel or DC films. Collaborations with American producers and stars could also allow Rajamouli to create Indian films that appeal to both Indian and Western audiences.
For Rajamouli, RRR was a story about superheroes and not just two freedom fighters. The Yamadonga director has stated that he uses his imagination to create different worlds and his stories have always been ruled by his imagination.
South film industry insiders strongly predict that Rajamouli would definitely sign a Hollywood in the coming times. This would make him the first Indian director to sign a mainstream Hollywood film and once that happens, he will again be creating another new paradigm shift for Indian cinema and the Indian film industry.
With an Oscar prediction for RRR as well, it’s just a matter of time before Rajamouli steps foot into Hollywood.
indiatoday.in