Known for its entrancing, deep burnt-red stain, the world famous Sojat Mehndi of Rajasthan got its due on September 14. We explore its harvesting, manufacturing and various art and medicinal forms — as well as the issue of adulteration
“Our women apply it on their hands and even our men put it on their fingertips,” says Mukesh Heerani, whose family has been in the mehndi business since it began in 1969. “Mehndi has been our lifeline for generations and the new GI (Geographical Indication) status for Sojat Mehndi will only increase its brand value and the customer’s faith in us.”