{"id":4614,"date":"2020-02-08T14:38:20","date_gmt":"2020-02-08T14:38:20","guid":{"rendered":"http:\/\/www.globalrecordsindia.com\/?p=4614"},"modified":"2020-04-13T05:40:20","modified_gmt":"2020-04-13T05:40:20","slug":"08-a-18","status":"publish","type":"post","link":"https:\/\/www.globalrecordsindia.com\/?p=4614","title":{"rendered":"India&#8217;s First Coffee Carbonated Drink .  September 2013  ."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Parle Agro has revealed that it is re-entering the fizzy drinks market with &#8216;&nbsp;<strong>Cafe Cuba<\/strong>&nbsp;&#8216; &#8211; India&#8217;s first fizzy coffee &#8211; the beverage is a combination of roasted coffee beans and carbonated fizz. The product was unveiled on Tuesday, September 24th, 2013.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exactly 2 decades ago in 1993, Parle Agro sold its carbonated beverages businesses with iconic brands Thums Up, Limca, Gold Spot and Citra to Coca-Cola Co.which included a non-compete agreement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It currently sells Frooti and Appy soft drinks and is re-entering the market with a planned launch in early 2014 with India&#8217;s first fizzy coffee &#8211; Cafe Cuba which is not being branded as a soda. The company has 14 factories in India which will produce Cafe Cuba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parle Agro, the Mumbai headquartered company has a presence in about 44 countries worldwide. Apart from soft drinks the company also sells packaged drinking water &#8216;Bailey&#8217;, baked wheat snacks &#8216;Hippo&#8217; brand and &#8216;Softease&#8217; toffees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parle Agro has revealed that it is re-entering the fizzy drinks market with &#8216;&nbsp;Cafe Cuba&nbsp;&#8216; &#8211; India&#8217;s first fizzy coffee &#8211; the beverage is a combination of roasted coffee beans and carbonated fizz. The product was unveiled on Tuesday, September 24th, 2013. Exactly 2 decades ago in 1993, Parle Agro sold its carbonated beverages businesses &hellip; <a href=\"https:\/\/www.globalrecordsindia.com\/?p=4614\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">India&#8217;s First Coffee Carbonated Drink .  September 2013  .<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4614","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/4614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4614"}],"version-history":[{"count":4,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/4614\/revisions"}],"predecessor-version":[{"id":5280,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/4614\/revisions\/5280"}],"wp:attachment":[{"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalrecordsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}